Tunisia
MoMSME and SIPPO Select Five High Qualified Companies for EU and Swiss Export Mission
A successful commercial mission should start with robust company assessment process. This process draws essential steps in curating the quality and readiness of a company to export, in this case, to Swiss and EU markets. This is because most of the Swiss and EU buyers will only accept products that complies with their product quality standards and requirements. Therefore, in October 2025, SIPPO supported the Ministry of Micro, Small, and Medium Enterprise (MoMSME) under the Deputy of Medium Enterprise, to conduct a thorough company assessment process for spices, cacao, and coconut derivatives companies. This initiative builds on a similar process carried out in 2024 for coffee companies.
Under the leadership of MoMSME, an open call for this program was distributed throughout Ministry’s online platform, including social media and official website. The call targeted medium-sized enterprises with annual revenues of IDR 15–50 billion and certifications such as HACCP, ISO 9001, EU Organic, and Rainforest Alliance. As a result, more than 45 companies applied, and 10 were shortlisted based on their compliance with key criteria.
From 6 to 11 October 2025, MoMSME conducted on-site visits to the shortlisted companies in West Java, Central Java, and Bali. During the assessment process, MoMSME replicated the previous company assessment methodology, where it assessed seven critical areas of the companies including 1) organizational aspect, 2) production, quality control, and certification, 3) finance, 4) marketing, 5) sales, 6) sustainability, 7) traceability/due diligence. Based on this assessment, five high-qualified companies were selected to join the commercial mission to EU and Swiss markets.
The assessment revealed several noteworthy findings. One company already holds EU Organic certification for coconut sugar, giving it a strong advantage in marketing to European buyers. Another company focuses on black pepper and white pepper has implemented a comprehensive ERP system that tracks product origins and ensures transparent financial transactions with farmers. However, the process also highlighted challenges. Some companies still operate in unhealthy, smoky kitchen environments, which pose health risks and could prevent their products from meeting European standards.
Note: You may scan the barcode and experience the journey of the white pepper from farm to the importers location
These insights will guide MoMSME’s future initiatives. While some companies meet EU and Swiss requirements for traceability and certification, many still don’t have access to centralized information on certification and compliance. Additionally, although businesses recognize the risks of poor kitchen conditions, they often do not know acceptable alternatives. To address this, MoMSME plans targeted capacity-building programs.
“We will organize a specific workshop on healthy kitchen practices next year, as this issue affects multiple sectors,” said Mrs. Astri from MoMSME during the closing session. “A general workshop to share knowledge on healthy kitchen standards would be very useful.”
This commitment reflects MoMSME’s leadership and the success of SIPPO’s ongoing support, paving the way for stronger export readiness among Indonesian enterprises.
