We facilitate sustainable trade.
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) with the overall vision of sustainable and inclusive economic growth and integration of SIPPO partner countries into world trade, through its mission of supporting Business Support Organizations (so called BSOs - which includes public or private associations, chambers of commerce, export promotion agencies, among others) to increase their export promotion capacity and service provision to export-ready companies. As of 2017, SIPPO is implemented by Swisscontact, in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation.
Through SIPPO’s network of international and national experts, the programme aims at supporting BSOs to increase their export promotion capacity and service provision to export-ready companies. The programme is a powerful tool in promoting sustainable trade in 11 countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.
SIPPO supports BSOs through tailor-made capacity building in two areas:
1) Improving BSO Market entry activities
through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and
2) Institutional Strengthening of Business Support Organizations (BSOs)
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.
BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities.
SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.
Tunisia, due to its proximity to Europe and Middle East,benefits from preferential trade agreements with several Arab and African countries, as well as a Free Trade agreement with the EU. To reinforce its market position, Tunisian BSOs adopt the means required to develop and improve their services for companies to provide them with opportunities to expand their market and export potential.
Business Support Organizations open the doors to world trade through their services to exporters.
We support BSOs to improve their services for exporting companies, and to strengthen their own institutional set-up, as well as connect them to an extensive network.
In our partner countries, we build the capacities of Business Support Organizations (BSOs), such as export promotion boards and sector-wide associations. We will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking. In this way, we give assistance to embed export promotion within national structures of our partner countries.
SIPPO works with partners that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.
SIPPO supports BSOs in numerous areas:
Your SIPPO team in Tunisia holds strong business contacts to relevant industries and associations. Through its vast network of European partner organisations, our staff is well connected and updated on current international trends.
Dedicated to trade promotion, two competent and experienced experts are looking forward to support you with tailor-made information and advise.
Feel free to contact us:
SIPPO has identified promising export opportunities and potential for innovation for Tunisian businesses in the sectors of Fish and Seafood, Processed Foods and Natural Ingredients.
The Tunisian agri-food industry benefits from various conditions that favour its expansion: a good supply of local products at competitive prices; increasing domestic demand; an increase in purchasing power, a strong political commitment to improve economic development, and more.
Tunisia could effectively position itself as a main supplier in the growing international market for certified halal products.
Due to its strategic position in the heart of the Mediterranean, the Fish and Seafood sector has a long-standing tradition in Tunisia, it is one of main pillars of the national economy. With sustainable resource and a favorable climate, the Fish and Seafood industry is in constant development and aims to conquer new markets.
SIPPO supports its partner BSOs for sustainable trade that meet the new requirements in this sector in the global context.
The food industry is of major strategic importance for the economic development of Tunisia. With diverse climate zones, Tunisia offers a wide ranging export potential for several processed food products, that meet the consumer’s needs and tastes.
SIPPO is working in close collaboration with the BSOs partners to help professionals in this field to position themselves in existing and new markets with high added value products.
Due to its rich biodiversity, Tunisia also offers a broad variety for the ever-growing food, health and cosmetic industries. Traditionally established export products from Tunisia are vegetable oils, mainly olive oil, and essential oils, as well as herbs, as rosemary, and spices (Capsicum and pepper).
SIPPO will support partner BSOs in the export promotion for Tunisian natural ingredients with a strong development potential.
SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.
Together with the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.
In the upcoming months, our partner BSOs will be published here.
CEPEX is a public organization supporting Tunisian exporting companies, It provides a rich range of services that aims to position and enhance the "Tunisia Export" brand in international markets.
The Chamber of Commerce and Industry of Tunis is an organization supporting and assisting Tunisian companies through export promotion services and it helps to develop partnership opportunities internationally.
The Agricultural Investment Promotion Agency is a non-administrative public institution whose main purpose is the promotion of private investment in agriculture, fisheries and related services.
The Inter-professional group of fisheries products is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector.
Tunisian Canned Food Industries Group GICA, together with SIPPO programme, organized an online workshop on June 30th, 2020 about the development of Private Label and Brand strategies for the Tunisian Dried Tomato sector in Europe. The webinar was moderated by SIPPO expert, Ms Lydia Gerratt.
As part of the partner BSOs capacity building, SIPPO Tunisia has organized an online training on B2B Event Organization Processes.
The SIPPO program, in collaboration with its partners APIA and the PAMPAT project, organized on March 10, 2020 a workshop at the APIA headquarters in Tunis, for new exporters in the prickly pear seed oil sector on the theme of market analysis and the identification of promising markets.
As part of capacity building of partner BSOs, SIPPO Tunisia organized two days of training, on February 5th and 6th, 2020, on CRM solution "B2BTrace" for the benefit of operational teams in market access activities.
As part of institutional strengthen for its partner BSOs, SIPPO have conducted a training about the Business and Market Intelligence for benefit of 16 managerial staff from CEPEX and GICA.
SIPPO program has organized, from December 2sd to December 6th, 2019, a study tour of Food ingredient Europe trade fair and the International Market of Rungis at Paris. This study tour is specific for SIPPO partners which operate in the sectors of Natural Ingredients and the Processed Food.
The annual Coordinating Committees of the SIPPO program held for the third time in Tunisia with the five partner BSOs.
Conxemar trade fair is consolidated as an essential instrument in uniting the frozen food sector on Spanish market and the rest of Europe. GIPP has successfully assured the promotion of Tunisian export at this 8th edition of Conxemar exhibition, which held from 1st to 3rd October at Vigo-Spain.
The 22nd Tunisian participation at ANUGA Trade Fair 2019, the world’s leading food fair, has scarred by a good cooperation and exceptional achievements between CPEPEX and SIPPO in Cologne-Germany from 5 to 9 October.
As part of the 2nd Tunisian competition of Local products, SIPPO, in cooperation with its partner APIA and the PAMPAT project, held a seminar for the benefit of award-winning producers on Access Opportunities for Local Products to the European Market.
During the days of April 24-25-26, 2019, a training was organized by SIPPO with IPD collaboration in honor of Tunisian BSOs on the thematic of “How to approach European Buyers as part of B2B Events Planning”
The Salon International de l’Alimentation (SIAL) food fair, which took place at Paris Nord Villepinte from 21 to 25 October 2018, delivered on being the food event of the year and meeting place for the entire industry with more than 7200 exhibitors from 119 countries, attracting 300.000 stakeholders to the fair. SIPPO supported country pavilions of Indonesia, Peru, South Africa and Tunisia, who delivered a strong performance contributing to this year’s innovations.
On trends and innovations: taste is king, organic and vegan on the rise
On Tuesday, June 26, 2018, the CEPEX in collaboration with SIPPO organized a workshop on the access of Tunisian olive oil to the Swiss and German markets: difficulties and opportunities.
Dans le cadre de l’exécution du workplan SIPPO-CEPEX 2018, le CEPEX en étroite collaboration avec SIPPO, envisage d’organiser un workshop sur le développent des exportations tunisiennes de l’huile d’olive sur les marchés Suisse et Allemand.
From 10 to 13 October 2018, the Agricultural Investment Promotion Agency (Apia), is organizing the 13th edition of the International Exhibition of Agricultural Investment and Technology "SIAT 2018" at the Kram Exhibition Center in Tunis.
On the 24th and 25th of April, SIPPO and CBI conducted a training on CBI’s market research approach. The session was organised for BSO's that are partners of SIPPO and took place in Tunis at CEPEX Headquarters.
La cérémonie de clôture de la formation sur la veille et les études de profil de marché s’est tenue aujourd’hui 23 Avril 2018 au siège de la Chambre de Commerce et d’Industrie de Tunis, en présence de M. Olivier Bovet directeur - suppléant à l’Ambassade Suisse, Mme Cécilia Conilleau représentante de Swisscontact Tunisie et M. Mounir Mouakhar Président de la CCITunis.
En Tunisie, le palmier dattier occupe une superficie de près de 41.000 ha comptant environ de 5.5 millions de pieds dont 66% sont de la variété Deglet Nour, très recherché à l’export. Les palmerais tunisiennes dans les gouvernorats du sud à savoir : Kébili (58%), Tozeur (21%), Gabès (16%) et Gafsa (5%).
Le palmier dattier contribue à générer des revenus d’environ 60 mille exploitants directs et indirects dans des gouvernorats où le niveau de développement est moindre par rapport aux régions côtières du pays. d'où son rôle important dans le développement régional en Tunisie.
This training is part of the collaboration program between SIPPO and it's five partner Business Support Organization (BSO)
In Tunisia, the marketing campaign for olive oil often begins around the end of October each year.
The foreign trade results during the quarter Nov-Dec (2017) and January 2018 are highly positive:
The Chamber of Commerce and Industry of Tunis organizes in collaboration with the Swiss Import Promotion Program (SIPPO Tunisia) an information day under the theme:
«Branding of Tunisian Olive Oil in Switzerland-Participation in the Zurich Olive Oil Awards»
Today, 19.12.2017, the Ambassador of Switzerland in Tunisia and the Minister of Development and International Cooperation in Tunisia signed the Cooperation Agreement relative to the SIPPO Program.
From 27 to 29 November 2017, SIPPO Tunisia and two high-level representatives from the Chamber of Commerce and Industry of Tunis (CCITunis) and The Tunisian Canned Food Industries Group, participated in a study tour to Fi Europe, Ni & Expo FoodTec 2017, in Frankfurt, Germany
On 24 and 25 October 2017, five preparatory meetings of the country coordination committee CCC of SIPPO were held with the BSO partners of this program: CEPEX, CCITunis, GICA, GIPP and APIA.
Since 25 September 2017 every SIPPO country office has its own Website.