Exporters from Tunisia can access new markets and find future business partners through us and our partner Business Support Organisations (BSOs).
The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. As per 2017 SIPPO is globally implemented by Swisscontact, a business oriented Swiss foundation for international cooperation and development.
We work directly with Business Support Organizations BSOs, such as export promotion boards and sector-wide associations, supporting the expansion and quality of their services for the exports of their members and clients.
Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, networking and matchmaking as well as capacity building.
SIPPO connects relevant export sectors from eleven partner countries with dependable importer in Switzerland, Europe and other important target markets.
Tunisia is a gateway to Europe and Middle East with the opportunity to connect important sourcing markets in Africa. Preferential trade agreements have been signed with several Arab and African countries, as well as a Free Trade agreement with the EU.
We collaborate with leading European trade promotion partners: Import Promotion Desk in Germany (IPD), Centre for the Promotion of Imports from Developing Countries in the Netherlands (CBI) and Import Information Hub in Austria (IHA).
Together with these partners, we assist you to connect with international markets and assist member companies to achieve more sales through increased exports.
BSOs gain access to highly qualified trainers and experts with specific sector know-how and networks to develop staff capacities and knowledge.
Our network is the business advantage for you as a Tunisian export promotion board, sector association or export-ready company. SIPPO offers a broad range of services to successfully link youtointernational markets.
SIPPO works with BSOs and companies that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.
Our services include advisory services for BSOs, matchmaking and networking activities, as well as in-depth market information: We want Tunisian companies to successfully export their innovative products.
Your SIPPO team in Tunisia holds strong business contacts to relevant industries and associations. Through its vast network of European partner organisations, our staff is well connected and updated on current international trends.
Dedicated to trade promotion, two competent and experienced experts are looking forward to support you with tailor-made information and advise.
Feel free to contact us:
SIPPO has identified promising export opportunities and potential for innovation for Tunisian businesses in the sectors of Fish and Seafood, Processed Foods and Natural Ingredients.
The Tunisian agri-food industry benefits from various conditions that favour its expansion: a good supply of local products at competitive prices; increasing domestic demand; an increase in purchasing power, a strong political commitment to improve economic development, and more.
Tunisia could effectively position itself as a main supplier in the growing international market for certified halal products.
Fish and seafood products are an important food item in Tunisia. The sector has a long tradition and is one of the main pillars of the national economy. The favourable economic climate is helping the fish and seafood industry to further develop. Due to population growth, shift in consumption patterns and changes in diets, fish and seafood consumption are predicted to further increase.
The agri-food industry is of major strategic importance for the economic development of Tunisia. With seven divers climate zones, Tunisia offers a huge export potential for processed food products, including a strong fruit and vegetable canning industry and much more. The processed food sector is aligned with a strong ministerial strategy which supports value chain development and good manufacturing practices – many Tunisian producers already satisfy international Standards.
Due to its rich biodiversity, Tunisia also offers a broad variety for the ever-growing food, health and cosmetic industries. Traditionally established export products from Tunisia are vegetable oils, mainly olive oil, and essential oils, as well as herbs, as rosemary, and spices (Capsicum and pepper).In the future, medicinal and aromatic plants, vegetable extracts, gums and resins and, moreover, nuts will increasingly be interesting for the international markets.
SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.
Together with the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.
In the upcoming months, our partner BSOs will be published here.
CEPEX is a public organization supporting Tunisian exporting companies, It provides a rich range of services that aims to position and enhance the "Tunisia Export" brand in international markets.
The Chamber of Commerce and Industry of Tunis is an organization supporting and assisting Tunisian companies through export promotion services and it helps to develop partnership opportunities internationally.
The Agricultural Investment Promotion Agency is a non-administrative public institution whose main purpose is the promotion of private investment in agriculture, fisheries and related services.
The Inter-professional group of fisheries products is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector.
The Salon International de l’Alimentation (SIAL) food fair, which took place at Paris Nord Villepinte from 21 to 25 October 2018, delivered on being the food event of the year and meeting place for the entire industry with more than 7200 exhibitors from 119 countries, attracting 300.000 stakeholders to the fair. SIPPO supported country pavilions of Indonesia, Peru, South Africa and Tunisia, who delivered a strong performance contributing to this year’s innovations.
On trends and innovations: taste is king, organic and vegan on the rise
On Tuesday, June 26, 2018, the CEPEX in collaboration with SIPPO organized a workshop on the access of Tunisian olive oil to the Swiss and German markets: difficulties and opportunities.
Dans le cadre de l’exécution du workplan SIPPO-CEPEX 2018, le CEPEX en étroite collaboration avec SIPPO, envisage d’organiser un workshop sur le développent des exportations tunisiennes de l’huile d’olive sur les marchés Suisse et Allemand.
From 10 to 13 October 2018, the Agricultural Investment Promotion Agency (Apia), is organizing the 13th edition of the International Exhibition of Agricultural Investment and Technology "SIAT 2018" at the Kram Exhibition Center in Tunis.
On the 24th and 25th of April, SIPPO and CBI conducted a training on CBI’s market research approach. The session was organised for BSO's that are partners of SIPPO and took place in Tunis at CEPEX Headquarters.
La cérémonie de clôture de la formation sur la veille et les études de profil de marché s’est tenue aujourd’hui 23 Avril 2018 au siège de la Chambre de Commerce et d’Industrie de Tunis, en présence de M. Olivier Bovet directeur - suppléant à l’Ambassade Suisse, Mme Cécilia Conilleau représentante de Swisscontact Tunisie et M. Mounir Mouakhar Président de la CCITunis.
En Tunisie, le palmier dattier occupe une superficie de près de 41.000 ha comptant environ de 5.5 millions de pieds dont 66% sont de la variété Deglet Nour, très recherché à l’export. Les palmerais tunisiennes dans les gouvernorats du sud à savoir : Kébili (58%), Tozeur (21%), Gabès (16%) et Gafsa (5%).
Le palmier dattier contribue à générer des revenus d’environ 60 mille exploitants directs et indirects dans des gouvernorats où le niveau de développement est moindre par rapport aux régions côtières du pays. d'où son rôle important dans le développement régional en Tunisie.
This training is part of the collaboration program between SIPPO and it's five partner Business Support Organization (BSO)
In Tunisia, the marketing campaign for olive oil often begins around the end of October each year.
The foreign trade results during the quarter Nov-Dec (2017) and January 2018 are highly positive:
The Chamber of Commerce and Industry of Tunis organizes in collaboration with the Swiss Import Promotion Program (SIPPO Tunisia) an information day under the theme:
«Branding of Tunisian Olive Oil in Switzerland-Participation in the Zurich Olive Oil Awards»
Today, 19.12.2017, the Ambassador of Switzerland in Tunisia and the Minister of Development and International Cooperation in Tunisia signed the Cooperation Agreement relative to the SIPPO Program.
From 27 to 29 November 2017, SIPPO Tunisia and two high-level representatives from the Chamber of Commerce and Industry of Tunis (CCITunis) and The Tunisian Canned Food Industries Group, participated in a study tour to Fi Europe, Ni & Expo FoodTec 2017, in Frankfurt, Germany
On 24 and 25 October 2017, five preparatory meetings of the country coordination committee CCC of SIPPO were held with the BSO partners of this program: CEPEX, CCITunis, GICA, GIPP and APIA.
Since 25 September 2017 every SIPPO country office has its own Website.