We facilitate export services.

About sippo

Exporters from Tunisia can access new markets and find future business partners through us and our partner Business Support Organisations (BSOs).

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. As per 2017 SIPPO is globally implemented by Swisscontact, a business oriented Swiss foundation for international cooperation and development.

We work directly with Business Support Organizations BSOs, such as export promotion boards and sector-wide associations, supporting the expansion and quality of their services for the exports of their members and clients.

Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, networking and matchmaking as well as capacity building.

SIPPO connects relevant export sectors from eleven partner countries with dependable importer in Switzerland, Europe and other important target markets.

Tunisia is a gateway to Europe and Middle East with the opportunity to connect important sourcing markets in Africa. Preferential trade agreements have been signed with several Arab and African countries, as well as a Free Trade agreement with the EU.

We collaborate with leading European trade promotion partners: Import Promotion Desk in Germany (IPD), Centre for the Promotion of Imports from Developing Countries in the Netherlands (CBI) and Import Information Hub in Austria (IHA).

Together with these partners, we assist you to connect with international markets and assist member companies to achieve more sales through increased exports.

BSOs gain access to highly qualified trainers and experts with specific sector know-how and networks to develop staff capacities and knowledge.

SIPPO Code of Conduct

Our services - Your Opportunity

Our network is the business advantage for you as a Tunisian export promotion board, sector association or export-ready company. SIPPO offers a broad range of services to successfully link youtointernational markets.

SIPPO works with BSOs and companies that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.

Our services include advisory services for BSOs, matchmaking and networking activities, as well as in-depth market information: We want Tunisian companies to successfully export their innovative products.

Capacity building

We make export promotion boards and sector associations ready for advanced export services. We assess and provide tools for your performance management.


Profit from our large network of contacts. We organize networking events and invite to conferences and workshops.

Market Intelligence

Learn more about market potentials. We provide assessments, sector studies and product information. Get ready for new markets with our expertise.

B2B matchmaking

Get contacts to suppliers and buyers. Meet them at trade fairs. We facilitate B2B meetings, organize selling and buying missions, and combine them with on-site visits or study tours.   

Our team - your contact

Your SIPPO team in Tunisia holds strong business contacts to relevant industries and associations. Through its vast network of European partner organisations, our staff is well connected and updated on current international trends.

Dedicated to trade promotion, two competent and experienced experts are looking forward to support you with tailor-made information and advise. 

Feel free to contact us:

Wajdi Ben Othman

Country Representative Tunisia


SIPPO has identified promising export opportunities and potential for innovation for Tunisian businesses in the sectors of Fish and Seafood, Processed Foods and Natural Ingredients.

The Tunisian agri-food industry benefits from various conditions that favour its expansion: a good supply of local products at competitive prices; increasing domestic demand; an increase in purchasing power, a strong political commitment to improve economic development, and more.
Tunisia could effectively position itself as a main supplier in the growing international market for certified halal products.

Fish & Seafood

Fish and seafood products are an important food item in Tunisia. The sector has a long tradition and is one of the main pillars of the national economy. The favourable economic climate is helping the fish and seafood industry to further develop. Due to population growth, shift in consumption patterns and changes in diets, fish and seafood consumption are predicted to further increase.

Processed Food

The agri-food industry is of major strategic importance for the economic development of Tunisia. With seven divers climate zones, Tunisia offers a huge export potential for processed food products, including a strong fruit and vegetable canning industry and much more. The processed food sector is aligned with a strong ministerial strategy which supports value chain development and good manufacturing practices – many Tunisian producers already satisfy international Standards.

Natural Ingredients

Due to its rich biodiversity, Tunisia also offers a broad variety for the ever-growing food, health and cosmetic industries. Traditionally established export products from Tunisia are vegetable oils, mainly olive oil, and essential oils, as well as herbs, as rosemary, and spices (Capsicum and pepper).In the future, medicinal and aromatic plants, vegetable extracts, gums and resins and, moreover, nuts will increasingly be interesting for the international markets.

Partner BSOs

SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Export Promotion Center (CEPEX)

CEPEX is a public organization supporting Tunisian exporting companies, It provides a rich range of services that aims to position and enhance the "Tunisia Export" brand in international markets.

Chamber of Commerce and Industry of Tunis (CCITunis)

The Chamber of Commerce and Industry of Tunis is an organization supporting and assisting Tunisian companies through export promotion services and it helps to develop partnership opportunities internationally.

Agricultural Investment Promotion Agency (APIA)

The Agricultural Investment Promotion Agency is a non-administrative public institution whose main purpose is the promotion of private investment in agriculture, fisheries and related services.

Canned Food Industries Group (GICA)

The Canned Food Industries Group is an institution of public economic utility with a civil personality, it federates the professionals of the sectors of processed fruits, vegetables and fish.

Inter-professional group of fisheries products (GIPP)

The Inter-professional group of fisheries products is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector.


In collaboration with its partners, SIPPO participates in important international Events. 

Check this section regularly and sign up for customized networking and networking activities.