Tunisia

We facilitate export services.

About sippo

We facilitate sustainable trade.

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) with the overall vision of sustainable and inclusive economic growth and integration of SIPPO partner countries into world trade, through its mission of supporting Business Support Organizations (so called BSOs - which includes public or private associations, chambers of commerce, export promotion agencies, among others) to increase their export promotion capacity and service provision to export-ready companies. As of 2017, SIPPO is implemented by Swisscontact, in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation.

Through SIPPO’s network of international and national experts, the programme aims at supporting BSOs to increase their export promotion capacity and service provision to export-ready companies. The programme is a powerful tool in promoting sustainable trade in 11 countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO supports BSOs through tailor-made capacity building in two areas: 
1) Improving BSO Market entry activities 
through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and

2) Institutional Strengthening of Business Support Organizations (BSOs) 
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.

BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities.

SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs.

Tunisia, due to its proximity to Europe and Middle East,benefits from preferential trade agreements with several Arab and African countries, as well as a Free Trade agreement with the EU. To reinforce its market position, Tunisian BSOs adopt the means required to develop and improve their services for companies to provide them with opportunities to expand their market and export potential. 

SIPPO Code of Conduct

Our services - Your Opportunity

Business Support Organizations open the doors to world trade through their services to exporters.

We support BSOs to improve their services for exporting companies, and to strengthen their own institutional set-up, as well as connect them to an extensive network.

In our partner countries, we build the capacities of Business Support Organizations (BSOs), such as export promotion boards and sector-wide associations. We will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking. In this way, we give assistance to embed export promotion within national structures of our partner countries.

SIPPO works with partners that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct.

SIPPO supports BSOs in numerous areas:

 

STRATEGIC PLANNING

Learn to define your role in export promotion within your sector and country through a strategic and focused approach. 

KNOWLEDGE MANAGEMENT & NETWORKING

Learn how to access, share and update knowledge and information to build your activities on the existing knowledge and experience. Profit from our large network of contacts. We facilitate networking events and invite to conferences and workshops.

PROJECT & PERFORMANCE MANAGEMENT

We help you assess, and provide tools for, your project and performance management.

MARKET ACCESS ACTIVITIES

Learn which markets to target and how to connect your companies with suppliers, through the organization of trade fair participations, selling and buyer missions, study tours, and combining them with on-site visits.

Our team - your contact

Your SIPPO team in Tunisia holds strong business contacts to relevant industries and associations. Through its vast network of European partner organisations, our staff is well connected and updated on current international trends.

Dedicated to trade promotion, two competent and experienced experts are looking forward to support you with tailor-made information and advise. 

Feel free to contact us:

Hela Chaouachi

Export Promotion Manager Tunisia

Wajdi Ben Othman

Country Representative Tunisia

Sectors

SIPPO has identified promising export opportunities and potential for innovation for Tunisian businesses in the sectors of Fish and Seafood, Processed Foods and Natural Ingredients.

The Tunisian agri-food industry benefits from various conditions that favour its expansion: a good supply of local products at competitive prices; increasing domestic demand; an increase in purchasing power, a strong political commitment to improve economic development, and more.
Tunisia could effectively position itself as a main supplier in the growing international market for certified halal products.

Fish & Seafood

Due to its strategic position in the heart of the Mediterranean, the Fish and Seafood sector has a long-standing tradition in Tunisia, it is one of main pillars of the national economy. With sustainable resource and a favorable climate, the Fish and Seafood industry is in constant development and aims to conquer new markets.

SIPPO supports its partner BSOs for sustainable trade that meet the new requirements in this sector in the global context.

Processed Food

The food industry is of major strategic importance for the economic development of Tunisia. With diverse climate zones, Tunisia offers a wide ranging export potential for several processed food products, that meet the consumer’s needs and tastes.

SIPPO is working in close collaboration with the BSOs partners to help professionals in this field to position themselves in existing and new markets with high added value products.

Natural Ingredients

Due to its rich biodiversity, Tunisia also offers a broad variety for the ever-growing food, health and cosmetic industries. Traditionally established export products from Tunisia are vegetable oils, mainly olive oil, and essential oils, as well as herbs, as rosemary, and spices (Capsicum and pepper).

SIPPO will support partner BSOs in the export promotion for Tunisian natural ingredients with a strong development potential.

Partner BSOs

SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the International Trade Center ITC (www.intracen.org), export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs’ export promotion services, organizational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Export Promotion Center (CEPEX)

CEPEX is a public organization supporting Tunisian exporting companies, It provides a rich range of services that aims to position and enhance the "Tunisia Export" brand in international markets.

Chamber of Commerce and Industry of Tunis (CCITunis)

The Chamber of Commerce and Industry of Tunis is an organization supporting and assisting Tunisian companies through export promotion services and it helps to develop partnership opportunities internationally.

Agricultural Investment Promotion Agency (APIA)

The Agricultural Investment Promotion Agency is a non-administrative public institution whose main purpose is the promotion of private investment in agriculture, fisheries and related services.

Canned Food Industries Group (GICA)

The Canned Food Industries Group is an institution of public economic utility with a civil personality, it federates the professionals of the sectors of processed fruits, vegetables and fish.

Inter-professional group of fisheries products (GIPP)

The Inter-professional group of fisheries products is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector is an interprofessional organization responsible for market regulation, quality improvement, and export promotion in the fisheries and aquaculture sector.

Events

In collaboration with its partners, SIPPO participates in important international Events. 

Check this section regularly and sign up for customized networking and networking activities.