Who we are

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation.

SIPPO aims to better integrate developing and emerging countries into world trade. While export companies in SIPPO countries may have good products to offer to importers in foreign markets, they struggle finding ways to reach out to potential buyers. Likewise, there are importers in target markets looking for suppliers with great products but sourcing them abroad is a challenging and time-consuming task.

Thus, SIPPO’s focus is to support this «last mile» of the supply chain, where exporters and importers find together. Business Support Organisations (BSOs) are the point of contact to bridge this «last mile» and to facilitate market access and exports to Switzerland, the EU, and regional markets.

Thus, SIPPO exclusively supports BSOs in SIPPO countries (public or private organisations like trade promotion organisations, export promotion boards, sector associations, chambers of commerce, etc.) in improving their export promotion service portfolio towards export-ready companies in their countries.

Through competent local SIPPO teams and in collaboration with a network of international and national experts, the SIPPO programme enhances the performance of the selected BSOs in two areas:


  1. Improving BSO’s trade promotion activities through capacity development in market research, trade fair participation, selling missions, buyer missions and study tours.
  2. Supporting BSOs in their organisational development, strategic planning and positioning, project cycle management, knowledge sharing and continuous learning.

SIPPO is active in 11 partner countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO has been implemented by Swisscontact since 2017 in partnership with BHP Brugger and Partners and Helvetas Swiss Intercooperation and is now in its Phase 2 (2021-2025).

About us

The situation in Tunisia

Tunisia, due to its proximity to Europe benefits from preferential trade agreements with several Trade agreements with the EU. To reinforce its market position, Tunisian BSOs adopt the means required to develop and improve their services for companies to provide them with opportunities to expand their market and export potential.


SIPPO has identified promising export opportunities and potential for innovation for Tunisian businesses in the sectors of Fish and Seafood, Processed Foods and Natural Ingredients.

The Tunisian agri-food industry benefits from various conditions that favour its expansion: a good supply of local products at competitive prices; increasing domestic demand; an increase in purchasing power, a strong political commitment to improve economic development, and more.
Tunisia could effectively position itself as a main supplier in the growing international market for certified halal products.

Fish & Seafood

Fish & Seafood

Due to its strategic position in the heart of the Mediterranean, the Fish and Seafood sector has a long-standing tradition in Tunisia, it is one of main pillars of the national economy. With sustainable resource and a favorable climate, th...

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Natural Ingredients

Natural Ingredients

Due to its rich biodiversity, Tunisia also offers a broad variety for the ever-growing food, health and cosmetic industries. Traditionally established export products from Tunisia are vegetable oils, mainly olive oil, and essential oils, a...

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Processed Food

Processed Food

The food industry is of major strategic importance for the economic development of Tunisia. With diverse climate zones, Tunisia offers a wide ranging export potential for several processed food products, that meet the consumer’s needs and...

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Our Team – Your Contact

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